Google mobile search updates: what etailers need to know

Google has unveiled a new set of features across mobile search that streamlines the user purchasing journey and promises a host of new opportunities for online retailers. In a move announced yesterday, the search giant is improving its mobile commerce experience and reducing the number of steps between search and... Read More...

Tagged: google, Google Shopping, mobile search, Purchases, online retailers, adwords

Father's Day PLAs: Getting the most out of Google Shopping

In order to get the most from Google Shopping it’s important to make sure the product data feed that Google Shopping receives is accurate, up to date and has important additional information such as sale info. Take this weekend for instance: Father’s Day. All around the country sons... Read More...

Tagged: performance marketing, product data feeds, Father's Day, Google Shopping

The Future of Retail: How is technology changing the consumer shopping experience?

Rapid developments in technology are dramatically changing the retail landscape. There’s no longer a distinction between the online and offline shopping experience, at least from the consumer’s perspective, and retailers have access to a wealth of data at every stage of the customer journey. Innovation in retail technology... Read More...

Tagged: ecommerce, retail, technology

What are the biggest challenges faced by eCommerce Directors?

We recently attended the Retail and eCommerce Directors Forum held by Richmond Events, and met with 20 major brands from the retail, travel and media sectors to discuss product feeds. We were struck by how many directors we met who cited feeds as a major headache that they struggled to... Read More...

Tagged: ecommerce, amazon, directors, event, challenges, google

Startups Top 100 recognises Bright North as pioneer of ecommerce technology

Startups.co.uk unveils the Startups 100 2015 – the sixth index of Britain’s most innovative, fast growing and high potential new companies launched in the last three years 12 MAY 2015 -- London, United Kingdom Bright North has been recognised as one of the UK’s top new businesses... Read More...

Tagged: Award, ecommerce, startups, innovation

Ad targeting: are retailers missing a trick?

Have you ever been shown a display ad online of a product that you’ve already purchased? Annoying, right? I spoke with someone recently who had bought a shed online and was then followed around the internet by ads telling him to buy another shed. He had laughed it off... Read More...

Tagged: ecommerce, retail, ad targeting, product data feeds, upselling, ad relevance

How can retailers take advantage of the latest innovations in ecommerce technology?

Retailers know the complexities of running a retail business in today’s technology-led world. Keeping up with omnichannel, providing a quality brand experience and utilising campaign data are just a few of the most frequently discussed challenges today. But with these challenges come many opportunities; annual global retail sales topped... Read More...

Tagged: affiliate, ecommerce, retail, technology

All feeds aren’t created equal: top tips for the travel industry

At Bright North, we're developing significant expertise in working with product feeds in travel. We've identified some common areas of concern and some best practices that apply more strongly in travel than in many other verticals. Some areas that you might want to give special consideration to are variations of... Read More...

Tagged: affiliate, product feeds, travel, best practice

Bright North shortlisted for Performance Marketing Award

Bright North has been shortlisted for Best New Entrant at the Performance Marketing Awards 2015. The winner will be announced at the awards ceremony on 28 April, based on their ability to meet strict criteria, including pre-set campaign objectives, execution, return on investment, innovation and overall success. Vikki Chowney, director... Read More...

Tagged: performance marketing, awards, new entrant

Bright North's Chief Data Scientist is named as one of data-driven marketing's biggest influencers

Last night DataIQ hosted a celebration of some of the most influential people in data-driven marketing, one of whom is Bright North's Co-Founder and Chief Data Scientist Rob Hick. Rob started Bright North with a vision to simplify ecommerce optimisation and over the last two years has helped our clients... Read More...

Tagged: optimisation, ecommerce, data, Rob Hick, reporting